Geofencing vs. Beaconing
Posted: Fri May 29, 2020 5:00 pm
If you really want to meet your customers where they are, it’s time to try location-based marketing (LBM). For advertisers, this strategy involves sending promotions to customers’ mobile phones as they enter a specific geographic area. LBM is 20 times more effective than generic banner ads. The numbers back this up. Mobile advertising significantly boosts open rates, … Continued
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Source: https://www.precisely.com/blog/location ... -beaconing
The post Geofencing vs. Beaconing appeared first on Precisely.
Source: https://www.precisely.com/blog/location ... -beaconing