When you are the world's largest (and probably the best) online store, your biggest competitor is pretty much any store in the city. The one near his/her office. The one on the way. The one near his/her home. I believe, Amazon knows this the best. For years, Amazon has been trying to find ways to divert business from such stores in the city to itself. I also believe that it has been reasonably successful so far.
Amazon is introducing "Amazon Dash Buttons" by invitation for Prime Members.
Place it. Press it. Get it.Dash Button comes with a reusable adhesive and a hook so you can hang, stick, or place it right where you need it. Keep Dash Button handy in the kitchen, bath, laundry, or anywhere you store your favorite products. When you're running low, simply press Dash Button, and Amazon quickly delivers household favorites so you can skip the last-minute trip to the store.
How it works? Dash Button is simple to set up. Use the Amazon app on your smartphone to easily connect to your home Wi-Fi network and select the product you want to reorder with Dash Button. Once connected, a single press automatically places your order. Amazon sends an order alert to your phone, so it's easy to cancel if you change your mind. Unless you elect otherwise, Dash Button responds only to your first press until your order is delivered.
Amazing. Mind blowing. Simplicity at it's best.
Taken from: https://www.amazon.com/oc/dash-button
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