Google Acquires Emu, Texting With Built-In Assistant.

[IT News Bot]

Google has acquired Emu, per the mobile messaging virtual assistant's Web site. Google has not commented on its plans for Emu, but it's easy to see the technology's potential in services like Google now onwards.

emu is an app that creates reminders from messages based on time and location, as well as showing movie times and schedule restaurant reservations from text message on your cell phone. As per them, they built Emu using artificial intelligence, machine learning, and natural language processing - the technology understands the content and context of messages, and adds relevant information to help get things done. The technology cross-checks the time on the phone, appoint scheduler, and GPS coordinates to determine an approximate arrival time to the meeting. Then it reaches into the phone's contact list to text the person your estimated arrival time, eliminating the need for you to physically jump from calendar, to-do list, maps and other apps, especially when driving.

The creators of the app are alumni of Siri, Apple, Google, Yahoo, and AOL/TechCrunch - Gummi Hafsteinsson, co-founder and CEO, came from Apple and Google, and Dave Feldman, co-founder, came from AOL/TechCrunch and Yahoo.

Emu plans to shut services by August 25, 2014 as a result of the acquisition.